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Vernadette Gonzalez

Dr. Vernadette Vicuña Gonzalez is a professor at UC Berkely in the Department of Ethnic Studies, Asian American and Asian Diaspora Studies. Her work and research interests focuses on cultures of U.S. empire, primarily tourism and militarism, and the intersection of race, Indigeneity, gender, and sexuality in Asia and the Pacific. She is a prolific academic writer and frequent speaker. She wanted a website to serve as a home for all her publications, media appearances, and presentations.

Vernadette chose her color scheme of grays and blues with a splash of green. For a site icon, she suggested using her initials.

While sketching with pencil and paper, I knew I could get 2 Vs out of a single triangle, and noticed how V lines cut into a solid shape form a G. Making 2 identical triangles and rotating one not only are V V G, but also evoke imagery inline with Vernadette’s background and professional interests. She’s a writer, and the logo looks like a decorative corner bookmark. She’s a teacher, and it resembles a paper airplane. She’s written about Hawaii and the Philippines, and it reminiscent of a Pacific island manta ray tattoo. So it works on several levels.

Testimonial

As someone who is not particularly interested or well-versed in how a website works (only that it does), it was very easy to work with Bess. She patiently guided the conversation, foregrounded the design elements I wanted, and used a workflow that made sense to me. She explained things in ways I could understand, and provided support throughout the entire process. The process felt truly collaborative. She even designed a logo for me that I had not expected (and which I love). I highly recommend her services for your website.