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Creative Development Group

With more contract vehicles, an expanded portfolio of Case Studies, and a growing list of government agencies as customers, CEO of CDG, Farrukh Saleem, asked Siegal Works to revamp their website. He asked for a more future-forward feel, both sleek and eye-grabbing. Working with COO Tariq Moiduddin, we hit the mark with a 3D backdrop for the banner, select animations throughout, and vivid storytelling for select work at federal agencies.

The backdrop is a screen capture of a running routine of a 3D asset from the Unity Marketplace with custom code and other customized settings to highlight the United States and show the globe as semi-transparent. The screen capture was judiciously edited to play as a seamless loop.

CDG devised new taglines, “Simplicity through Agility” and “We show you, not just tell you.” They wanted to emphasize these messages along with their talent for winning federal contracts by performing well in government-issued tech challenges. I refined their mock code with a compilable do-while loop:

do { agile();
simple++; } while
(show > tell);

The code snippet carries and builds on their tagline messages. In pseudo-speak it says, “We do agile; making things simpler; and our methodology is repeatable — we will do this over and over again because ‘show’ will always be better than ‘tell.’”

Tariq acknowledged our work in his LinkedIn post.

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