Building on their prior experience in private practice, Dr. Aliya Poshni and Dr. Leslie Masiky established Potomac Ob Gyn, LLC, free of the confines of corporate medicine.
With an IT infrastructure already in place, they could have kept their legacy website and continued to submit requests to their hosting platform to make incremental changes for them. Instead, Siegal Works helped them break from their old plan, saving them thousands of dollars annually, and empowering them with a website that not only represents their aesthetic and their message, but also one they can feel confident modifying themselves.
Dr. Masiky and Dr. Poshni didn’t have an absolute vision of what their new logo would look like, just the notion of a free bird, and the symbolism of a hummingbird emerged as their top choice. Thank you to Zdeněk Macháček on Unsplash for gorgeous reference photos of hummingbirds and Pete Lambert on Unsplash for the fabulous hydrangea image.